One of the hardest challenges of selling furniture is helping customers to bridge the imagination gap. Seeing a product or a product variant in a store or showroom is very different from seeing it in your own home. The same barrier also restricts your consultants’ ability to help customers create their ideal home or office […]
Self-service digital commerce – where shoppers configure and purchase products online – is fast becoming the norm. It’s a win-win. Consumers get greater control and convenience over their purchases, and companies can operate more cost-effectively. Self-service digital commerce – where shoppers configure and purchase products online – is fast becoming the norm. It’s a win-win.
When you manufacture or sell furniture destined for people’s homes or offices, trust is everything. That’s because buyers need to feel confident that a product meets their expectations in terms of quality, durability, and design. Furniture items – such as sofas or dining sets – are typically expensive, long-term buys. So when the customer can’t
A recent Gartner report names iONE360 as a representative vendor of composable product configuration.‘The 2023 Market Guide For Composable Product Configurators’ helps business leaders understand the emerging market for this technology, and aids their search for the right vendor. /*! elementor – v3.6.7 – 03-07-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} /*! elementor – v3.6.7
3D models are the beating heart of any effective visualization tool – from product configurators to room planners. High-quality 3D models of furniture items make it easy for customers to interact with a furniture company’s product catalog. And customers can do this from the comfort of their own home; testing out different fabrics, styles, and
These days, anyone with minimal coding skills can easily put together a fast-loading website using an online web builder. The challenge for furniture companies, however, is how to integrate a 3D product configurator into their website, without compromising on speed and performance. Here’s how to do it. These days, anyone with minimal coding skills can
Product visualization is evolving. First, there was photography. Then there was CGI image generation. Next, there was pre-rendering. Now there’s automated CGI. So why is this latest development so important for your furniture company? And how is it different to its predecessors? /*! elementor – v3.14.0 – 26-06-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} /*!
The real beauty of visual commerce – using visual content and augmented reality (AR) to attract and engage customers – is that it can be used at every step of the customer journey. That’s important because although you might define the customer journey in standard phases, every customer is different and embarks on the journey
Even the tiniest imperfection in how your collections are presented can end up hurting sales of a furniture item. In fact, if your product pages aren’t visually optimized, you could be turning away customers without even realizing it. Even the tiniest imperfection in how your collections are presented can end up hurting sales of a
Here at iONE360, we’re all about visual commerce. In fact, we help our clients to embed the right product visualization tools in their websites and apps. We do it because visual commerce bridges the imagination gap – especially for big-ticket furniture products like sofas and dining sets that come in thousands or even millions of
Over the past decade or so, consumer confidence in ecommerce has grown. Buying online is the new norm, but many people still prefer shopping in-store. When it comes to big ticket items – such as sofas – a common barrier to both channels is shopper concern around quality and service. Over the past decade or
Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. The holiday season is almost upon us. Stores are ramping up their promotions, as retailers get ready for the busiest season of the year. With multiple brands and products competing for buyers’ attention, standing out in
A product catalogue can only give your customers so much information. No matter how good your catalogue is, static images will always fall short when it comes to your customer’s imagination gap. A product catalogue can only give your customers so much information. No matter how good your catalogue is, static images will always fall
Every furniture retailer is different. However, from traditional brick and mortar retailers moving online… Every furniture retailer is different. However, from traditional brick and mortar retailers moving online, to online-only sellers opening up physical stores, the goal is the same: they want customers. At the same time, the brands they stock want to get closer
With numerous products available in multiple configurations, sometimes even sales reps get confused by all the options. At the same time, with product catalogues getting regularly updated, old lines get dropped, and new ones get added. With numerous products available in multiple configurations, sometimes even sales reps get confused by all the options. At the
Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. Not only does this type of 3D commerce help satisfy the needs of increasingly savvy shoppers, it can raise
There’s no doubt that seeing is believing. A 3D room planner is a great way to bring products to life inside an accurate representation of a real living space. /*! elementor – v3.6.7 – 03-07-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} /*! elementor – v3.6.7 – 03-07-2022 */ .e-container.e-container–row .elementor-spacer-inner{width:var(–spacer-size)}.e-container.e-container–column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(–spacer-size)} There’s no doubt
Until now, showing customers every possible combination of a configurable furniture product was financially and logistically unfeasible – even impossible. With automated CGI for furniture, that’s changed. Until now, showing customers every possible combination of a configurable furniture product was financially and logistically unfeasible – even impossible. With automated CGI for furniture, that’s changed. It’s
