The real beauty of visual commerce – using visual content and augmented reality (AR) to attract and engage customers – is that it can be used at every step of the customer journey. That’s important because although you might define the customer journey in standard phases, every customer is different and embarks on the journey in their own unique way.
The real beauty of visual commerce – using visual content and augmented reality (AR) to attract and engage customers – is that it can be used at every step of the customer journey. That’s important because although you might define the customer journey in standard phases, every customer is different and embarks on the journey in their own unique way.
Boost buyer confidence
No matter what your customers’ journey looks like, visual commerce is a great way to enhance their experience – keeping their eyes on your product for longer and giving them the clarity and confidence to make a buying decision.
That’s because effective product visualization bridges the imagination gap, reducing a customer’s need to look to your competitor for answers, and speeding up the customer journey. This can happen both online and in-store.
Big-ticket furniture items are considered as expensive and emotional products. That’s why you need images to convey the atmosphere and uniqueness of a piece of furniture, including all the different features, fabrics, colors, and configurations on offer.
Ensure consistency at every touchpoint
When you’re a furniture manufacturer committed to visual commerce, using a centralized visualization platform allows you to roll out all your visual content and visualization tools across your entire supply chain, reseller network, partners, and all of your marketing channels.
Display your entire collections in all their glory and all options, using high quality photorealistic images and immersive experiences. This approach ensures your visual content is consistent and high quality at every touchpoint. No matter where customers interact with your product – in-store, in a webshop, on social media, through an app – they get the same experience of your brand.
By providing a consistent and immersive visual experience, furniture manufacturers can also elevate the anticipation and excitement surrounding new collection launches. Customers are more likely to embrace the new offerings, as they feel confident in the product’s quality, design, and the overall brand experience. As a result, launching new collections becomes an enriching and rewarding experience for both the business and its customers.
Visual commerce throughout the customer journey
Visual commerce enhances every step of the customer journey, from the first touchpoint to the final transaction. When customers begin browsing for new furniture, you want to be ready with product visualization tools – like automated CGI renders – so when they start orienting they can simply see everything you have to offer.
Next, they’ll want to take a closer look and explore all additional features of a furniture piece. With the help of a 3D product configurator, they can engage with the product for the first time and delve into all available options. Through the interactive 3D scene, showcasing clearly defined configurable choices, they feel in control of the product, ultimately discovering their own distinctive style and preferences.
Complementing an in-store display – which encourages customer interaction – with a touchscreen device where customers can explore these different options in 3D is another powerful way to convince the customer that they’ve found what they’re looking for.
Further down the line, they’ll start to imagine the product within their own home. That’s when a visualization tool like Augmented Reality can help, enabling them to play around with the product, share their experience on social media and create a stronger bond with it. Additionally, you could deploy a room planner to guide customers through a completely new kitchen layout or combine different furniture items within a digital twin of their living room. Discover more about using a user-friendly 3D room planner as a sales strategy.
All of these interactions and experiences with your furniture products give consumers confidence and the validation they need to buy, helping to confirm that it’s the right product for them when it’s decision time.
One platform for every customer journey
Visual commerce gives your customers an enhanced experience of your furniture brand at every moment in their customer journey, helping them get to the next phase and make an informed buying decision.
From room planners to product configurators, iONE360’s visualization platform puts everything in one place. It brings all your visual content and features together for total consistency in your visual commerce.
Customers can view, configure, experience and order their products in one seamless flow. Not only that, all the visualization tools built on our robust platform provide valuable backend data that can be used to generate actionable business insights.
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