Even the tiniest imperfection in how your collections are presented can end up hurting sales of a furniture item. In fact, if your product pages aren’t visually optimized, you could be turning away customers without even realizing it. Even the tiniest imperfection in how your collections are presented can end up hurting sales of a […]
The real beauty of visual commerce – using visual content and augmented reality (AR) to attract and engage customers – is that it can be used at every step of the customer journey. That’s important because although you might define the customer journey in standard phases, every customer is different and embarks on the journey
Product visualization is evolving. First, there was photography. Then there was CGI image generation. Next, there was pre-rendering. Now there’s automated CGI. So why is this latest development so important for your furniture company? And how is it different to its predecessors? Product visualization is evolving. First, there was photography. Then there was CGI image
When you’ve seen what a 3D product configurator can do for your furniture business, it’s tempting to roll it out across every product line, immediately. At iONE360, we’re all about thinking big. But our experience tells us that the most successful implementations – those which maximize the ROI of 3D product configuration – start small.
These days, anyone with minimal coding skills can easily put together a fast-loading website using an online web builder. The challenge for furniture companies, however, is how to integrate a 3D product configurator into their website, without compromising on speed and performance. Here’s how to do it. These days, anyone with minimal coding skills can
3D models are the beating heart of any effective visualization tool – from product configurators to room planners. High-quality 3D models of furniture items make it easy for customers to interact with a furniture company’s product catalog. And customers can do this from the comfort of their own home; testing out different fabrics, styles, and
A recent Gartner report names iONE360 as a representative vendor of composable product configuration.‘The 2023 Market Guide For Composable Product Configurators’ helps business leaders understand the emerging market for this technology, and aids their search for the right vendor. A recent Gartner report names iONE360 as a representative vendor of composable product configuration.‘The 2023 Market
When you manufacture or sell furniture destined for people’s homes or offices, trust is everything. That’s because buyers need to feel confident that a product meets their expectations in terms of quality, durability, and design. Furniture items – such as sofas or dining sets – are typically expensive, long-term buys. So when the customer can’t
Self-service digital commerce – where shoppers configure and purchase products online – is fast becoming the norm. It’s a win-win. Consumers get greater control and convenience over their purchases, and companies can operate more cost-effectively. Self-service digital commerce – where shoppers configure and purchase products online – is fast becoming the norm. It’s a win-win.
Until now, showing customers every possible combination of a configurable furniture product was financially and logistically unfeasible – even impossible. With automated CGI for furniture, that’s changed. Until now, showing customers every possible combination of a configurable furniture product was financially and logistically unfeasible – even impossible. With automated CGI for furniture, that’s changed. It’s
There’s no doubt that seeing is believing. A 3D room planner is a great way to bring products to life inside an accurate representation of a real living space. There’s no doubt that seeing is believing. Especially with big-ticket items such as furniture, it can be difficult for customers to bridge the imagination gap and
Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. Not only does this type of 3D commerce help satisfy the needs of increasingly savvy shoppers, it can raise
With numerous products available in multiple configurations, sometimes even sales reps get confused by all the options. At the same time, with product catalogues getting regularly updated, old lines get dropped, and new ones get added. With numerous products available in multiple configurations, sometimes even sales reps get confused by all the options. At the
Every furniture retailer is different. However, from traditional brick and mortar retailers moving online… Every furniture retailer is different. However, from traditional brick and mortar retailers moving online, to online-only sellers opening up physical stores, the goal is the same: they want customers. At the same time, the brands they stock want to get closer
A product catalogue can only give your customers so much information. No matter how good your catalogue is, static images will always fall short when it comes to your customer’s imagination gap. A product catalogue can only give your customers so much information. No matter how good your catalogue is, static images will always fall
Over the past decade or so, consumer confidence in ecommerce has grown. Buying online is the new norm, but many people still prefer shopping in-store. When it comes to big ticket items – such as sofas – a common barrier to both channels is shopper concern around quality and service. Over the past decade or
Bridge the online imagination gap and boost conversion You offer high quality products. They are distinctive and available in several configurations. They’re online, they’re SEO optimized and they’re in stock. When you speak to your customers offline, they’re enthusiastic and customer satisfaction is high. But when it comes to the online conversion on your product
The best 3D product configurators compared In today’s fast-paced (e-)commerce, retailers and brands need to keep looking for ways to stay ahead of the competition. The digital shopping experience is becoming increasingly important and needs to match or even surpass the in-store experience while consumers are ever more demanding. How do you connect with your
One of the consequences of the digitization over the past years is that today’s society is more visually orientated. There is a growing demand for visual content and consumers crave for inspiration and experience in online commerce. However, when it comes to configurable products with loads of variations, creating attractive visual content can be quite
Your website and webshop showcase the most beautiful pictures of your products. Photographed exactly the way you wanted to. Despite the costs, the result is amazing. Now let’s hope it takes a while before you have to head back to the studio with an entirely new collection… Just think about it. Bringing your products from
After receiving the Red Dot Design (2020), the iONE360 visual product configurator has now won the prestigious A’Design Award 2020-2021 in the category ‘wholesale, retail trade, commerce & e-commerce’. The award recognizes that the iONE360 visual product configuration platform is excellent and highly innovative software that can truly provide competitive advantages and grow businesses. The
For a long time augmented reality in furniture industry (AR) has felt like something elusive. A pie in the sky, way off from where we are now. But nothing could be less true. AR is here, right now. Fully available to retailers. And even more so, your customers need it! A couple of years ago,
The iONE360 visual product configurator has won the prestigious Red Dot Design Award 2020 in the category ‘Online Configurator’. The award recognizes that the iONE360 visual product configuration platform is a communicatively strong and unique online concept that can truly provide competitive advantages and grow businesses. Red Dot stands for belonging to the best in
