What is what in visual commerce?
A guide to the most commonly used phrases in visual commerce
Definitions, benefits & examples
What a different world we live in today. The past couple of decades, things have changed radically. And so has our shopping behaviour. Although it is very unlikely the physical store will disappear completely, online shopping has been booming business. And it continues to grow with the speed of light.
But how do you connect with your public in a virtual world? How do you engage your customers and build their trust? How do you offer them the best online shopping experience? How can you give your buyer full information about your products? And how do you meet customer expectations when it comes to product visuals?
The answer is visual commerce. It’s a bare necessity in today’s fast-paced eCommerce market. And a powerful way to stand head and shoulders above the competition. It’s not easy to keep up with all the developments in this visual economy. Let alone understand all the terms and techniques involved. So we have set up this handy document for you in which we walk you through some of the most commonly used phrases in visual commerce. To help you get a better understanding of the different terms and put all of these concepts in the right perspective. Are you ready?
Visual commerce (or visual marketing)
E-commerce (or digital commerce)
CPQ (Configure, Price, Quote)
CTO (Configure to Order)
Types of content
User generated content (UGC)
Computer Generated Images (CGI)
Physically Based Rendering (PBR)
Virtual product photography
A virtual product photograph is a highly realistic 2D or 3D computer generated image, or CGI. When done well and with the right tools, the final result cannot be distinguished from a photo taken with a camera in a traditional photostudio. First, a model is built, based on sketches, photos, samples or existing CAD files. Then shadow, color and texture are added to create a photorealistic image. All with the idea to make the potential customer connect with the product.
There are several reasons to choose virtual product photography over traditional studio photography:
- Scalability. Nowadays, online shoppers not only expect incredible visual experience, they also expect a significant amount of images of a certain product. In other words, online brands need to extend their product imagery in order to meet customer expectations. Regular product photoshoots are expensive and time-consuming, and need a lot of time behorehand and afterwards editing and planning. To capture an entire product portfolio is almost impossible in a mainstream product photoshoot. Virtual product photography costs a faction of what you pay for a traditional photoshoot in less time. And even more important, customers cant’ tell the difference!
- Mobility. Over half of all online purchase are done on mobile devices. And this number will only increase in the years to come. Customers want to see what they are looking for, and they want it quick. Users pay more attention to visuals and take significantly less time to read any text. Stunning visuals of all product features will not only impress your buyers but will also boost your sales. And as a bonus, virtual images are so impressive that it’s very likely happy customers will share your story! Without you having to do anything.
- Likeability. In this digital world, where competitive products are easy to find, you need to engage your customers in such a way they don’t even want to look any further. Customization is the key word. Unlike studio photography, computer-generated images, in combination with a product configurator, make it possible to personalize product images to ones needs and wishes in real-time.
Levels of adjustment
- Real-time product imagery updates
- 3D and AR product visualization
- Product customization and personalization options
- Support for user-generated content (UGC) and clip-art
- Automatic pricing updates
- Support for complex configuration rules
- The ability to manage your custom products independently