2023

Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. Most furniture manufacturers and retailers see the value of using 3D visualization techniques online, like placing a 3D configurator in a webshop. That’s a clear concept. But many furniture brands are missing out on the added […]

With numerous products available in multiple configurations, sometimes even sales reps get confused by all the options. At the same time, with product catalogues getting regularly updated, old lines get dropped, and new ones get added. With numerous products available in multiple configurations, sometimes even sales reps get confused by all the options. At the

When you manufacture or sell furniture destined for people’s homes or offices, trust is everything. That’s because buyers need to feel confident that a product meets their expectations in terms of quality, durability, and design. Furniture items – such as sofas or dining sets – are typically expensive, long-term buys. So when the customer can’t

The real beauty of visual commerce – using visual content and augmented reality (AR) to attract and engage customers – is that it can be used at every step of the customer journey. That’s important because although you might define the customer journey in standard phases, every customer is different and embarks on the journey

Both online and in-store, forward-thinking retailers and product manufacturers are catching on to the business benefits of 3D visualization. The holiday season is almost upon us. Stores are ramping up their promotions, as retailers get ready for the busiest season of the year. With multiple brands and products competing for buyers’ attention, standing out in