What a lot of furniture manufacturers and retailers don’t know is that the future of furniture marketing is already here. Right now, Augmented Reality (AR) is changing the way consumers engage with furniture brands. In fact, thanks to tech-savvy furniture companies, they’re already familiar with using it in stores and at home. What a lot […]
Over the past decade or so, consumer confidence in ecommerce has grown. Buying online is the new norm, but many people still prefer shopping in-store. When it comes to big ticket items – such as sofas – a common barrier to both channels is shopper concern around quality and service. Over the past decade or
Even the tiniest imperfection in how your collections are presented can end up hurting sales of a furniture item. In fact, if your product pages aren’t visually optimized, you could be turning away customers without even realizing it. Even the tiniest imperfection in how your collections are presented can end up hurting sales of a
