How HABUFA increases revenue
for both dealers and itself
with a 3D room planner
For HABUFA, the goal was clear: help dealers sell more by removing customer hesitation.
Furniture is emotional and personal. Customers want to know what a sofa, chair, table or cabinet will look like in their own style, in their own home and in combination with the rest of their interior. Without the right visual tools, customers hesitate. Sales conversations take longer. Up-selling, cross-selling opportunities, and sometimes even complete orders, are easily missed.
With more than 2,000 product ranges, many of which are available in thousands, sometimes millions, of possible configurations, the solution and underlying processes needed to be powerful, highly scalable and cost-effective. HABUFA did not only need a solution to configure products individually, but also a way to virtually combine multiple products in one setting, both online and in stores.
And of course, this had to be integrated into one connected solution, without having to create assets and configurations twice.
The solution also needed to support brand segmentation, as not every dealer sells all HABUFA brands.
HABUFA was looking for a partner with proven technology, deep furniture industry knowledge and the ability to connect product visualization with real commercial processes.
That is where we make the difference.
We understand that a room planner should not be a gimmick or a standalone marketing feature. It should be a serious sales accelerator: easy enough for every dealer to use, powerful enough to handle complex product ranges and connected enough to support the full customer journey.
Our strength lies in combining:
- high-quality 3D visualization
- advanced product configuration
- scalable software architecture
- central product data management
- dealer and B2C deployment
- supply chain integration
We delivered a browser-based 3D room planner that allows consumers and dealer sales teams to create a digital living space, place furniture inside it and configure each product directly in 3D, drawing from multiple HABUFA brands. We also supplied a high-end visual product configurator, which is covered in a separate use case.
The 3D room planner is connected to the same database as the visual product configurator. This means product models, fabrics, materials, options, prices and configuration rules can be managed centrally and used across multiple sales channels. Everything available in the configurator can also be used in the room planner, and vice versa.
The solutions are used on HABUFA’s B2C brand websites, in dealer stores and as embedded solutions on dealer websites. Because everything is connected to the same database, the platform is visually impressive, commercially reliable and scalable across the full sales chain.
For HABUFA and its dealers, we implemented a powerful commercial tool: dealers can now visualize product combinations, configure individual products, design complete interiors and render them as photorealistic images up to 4K — without requiring heavy hardware in the store. At the same time, users receive detailed pricing information and can generate a quote for all HABUFA items in the project.
These tools help customers make faster, more confident decisions. They increase the value of each sales opportunity, make dealer processes more efficient and help eliminate order mistakes.
The solution was rolled out in phases, ultimately reaching around 400 stores today. Stores reported strong commercial results. Several dealers reported conversion rates of 80% to 90%, alongside a significant increase in average order value of up to 50% through up-selling and cross-selling.
Beyond the additional dealer turnover — which naturally also drives higher turnover for HABUFA — order mistakes and communication errors dropped to near zero. Dealers also started allocating more showroom space to HABUFA collections, creating more exposure and further sales opportunities.
After-sales service cases have also decreased, as customer expectations are better aligned with the final purchase. Simply put: customers know what they are buying, and they are happier with the result.
