How HABUFA connects product data, 3D visualization and dealer sales in one configurator
The goals were clear:
- drive online traffic to physical dealer stores
- increase conversion in-store
- strengthen the brands’ position as market leaders
- better inform consumers
- reduce order mistakes
- lower communication and dealer training costs
- reduce visualization costs by limiting the need to photograph large numbers of product variants.
Through achieving these goals, the tool should deliver a fast ROI and become a long-term value driver, earning back the initial investment many times over.
HABUFA’s collections are rich, dynamic and highly configurable. The portfolio includes chairs, recliners, modular sofa systems, configurable tables and storage furniture. Many of the upholstered products are either modular or available in multiple variants and have more than 300 fabrics or leathers as options.
This creates huge commercial potential, but also complexity. Consumers need clarity. Dealers need better tools to explain options. HABUFA needs accurate product information across brands, countries, languages and sales channels.
HABUFA needed more than a beautiful 3D viewer. They needed a serious, connected product configuration platform.
That is where we make the difference.
We understand that a furniture configurator must combine 3D visualization, product data, material logic, pricing, configuration rules and commercial processes. It must be intuitive for consumers, powerful for dealers and manageable for internal product teams.
The iONE360 visual product configurator and 3D room planner are part of one connected ecosystem, running on the same software foundation and central database. This means 3D models, fabrics, leathers, materials, product options and configuration rules only need to be created and maintained once. Everything available in the configurator can also be used in the room planner, and vice versa.
We developed a scalable 3D product configurator covering more than 2,000 products across four brands. Users can configure products by model, setup, fabric, leather, color, material and other product-specific options. Every choice is visualized instantly.
The configurator supports four languages, regional exclusive collections, recommended retail pricing and detailed configuration information, including bill of material logic. It is used on HABUFA’s B2C brand websites, by dealers in stores and as an embedded solution on dealer websites.
Because the configurator is directly connected to HABUFA’s database, dealers and consumers always see consistent, up-to-date information without extra manual effort.
The platform is also built for scalability. HABUFA’s product teams can create and maintain configurations themselves, making it suitable for continuously changing collections, materials and product options. For selected product groups, such as chairs, AR allows consumers to preview the configured product in their own space.
The connected setup gives HABUFA a future-proof foundation for further growth. New products, materials, regional collections, languages and sales channels can be added without rebuilding the system or duplicating assets.
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The product configurator has now been running reliably for years. As part of the iONE360 SaaS contract, HABUFA benefits from continuous enhancements, with the platform steadily expanding in functionality while improving in quality, performance and usability.
Since the first implementation, HABUFA’s brand collections and material ranges have changed multiple times. Most importantly, the iONE360 solution has consistently been able to keep up. That scalability is exactly what HABUFA needed: a platform that can support large, changing collections without becoming inefficient, expensive or difficult to maintain.
Thanks to its smart and efficient setup, the configurator remains cost-effective and viable to keep up to date, even as products, fabrics, leathers and options evolve.
For consumers, the ability to visualize products in their preferred variant has become an expectation. By making its full collection configurable and visually accessible, HABUFA has strengthened its competitive position and continues to offer a digital product experience that many competitors still cannot match.
