What do you need to know about efficient use of
mass customization of products?
Mass customization can be defined as enabling your customer to tailor a product to their own liking an have it manufactured with a back to back order. Whilst customization is not a new concept, until recently, there was no technology available to properly structure the product data, visualize it and automate the selection process. Until now.
In this whitepaper, we discuss how mass customization can be automated with advanced product configurator software and work towards a best practice model considering commercial, visual and logistical considerations.